Tag: Branding

How to Keep Your Blogging Mojo

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Has it been a while?  Are you plumb out of ideas?  Can’t find the time?  Don’t feel like making the time?

As I step into the confessional I bow my head and say, “Forgive me visitors, for I have sinned, it has been one month since my last blog post.”  Now I could use the logical explanation (excuse) that as a collaborative writer I create dozens of blog posts for my clients every month and yet I can not keep up with my own.  (i.e. The cobbler’s children have no shoes.)  But when it really comes down to it, I struggle just like you do in thinking, What new content can I share?  What questions can I answer?  What can I teach?  How can I best serve? Even with good ideas I still struggle sometimes in finding the time to create and publish the blog, and then drive traffic to it via social networking outlets.

So let’s look at ways to keep our mojo.

Need Topic Ideas?

  • In the past week, what questions have you answered for your clients?  Why not share your answers with the rest of the online world?
  • Have you seen an article in a trade magazine or online that you think needs some clarification or you want to show your clients how they can adapt it for their business?
  • If you were asked to write a How to… article as an expert for an industry publication, what would you write?  Now think in terms of breaking up that content and perhaps elaborating on each subject for a blog series.
  • Use your Facebook profile or Fan page to pose a question and ask for advice, comments or ideas.  Write your next blog on their contribution and your observations.
  • Think about the last speaker presentation you went to.  Are there any thought-provoking gems you want to highlight and relate to your visitors. (Remember to always give credit where credit is due and link back for proper etiquette.)
  • What interesting time saving or business-building concept did you just discover?  By all means, share your excitement and your findings.
  • What are people talking about on the social networking sites?  How might that apply to your audience and your brand?

Need Time Blocking?

  • Knowing that the high click through rates and prime retweeting times are Thursday and Friday afternoons (EST), you should plan to publish at least one post on Wednesday or Thursday morning and schedule your status updates and tweets accordingly to get the most impact.
  • With this deadline, commit to writing a blog draft at least two times a week at the same time each week.  Set that routine and block out that time.  Schedule it like a meeting or conference call and stop making up excuses. (That last part was more of an internal dialogue!)
  • When your creative juices are flowing, don’t step away from the keyboard until you have two blog drafts written.  You know the way you feel when you have written great content?  Keep that adrenaline going by pounding out another one.  (The Real Housewives of Fakeville and their constant bickering will just have to wait!) Can you feel the sense of accomplishment already?

Need Motivation?

  • Because we want to learn what comes so naturally to you.
  • Give us even just a glimpse of your talent so that we too can grow our businesses, our lives and our loves.
  • Share it all! Enough said.

If you still need a nudge, a push, a kick…..a collaborator, I would welcome the opportunity to help you grow your brand.  Creating content and writing comes naturally to me and I want to share it all!  For specifics about my programs, check out:

www.YourVoiceInc.com/BloggingYourBrand and

www.YourVoiceInc.com/StrategicBloggingPlan

Do You Lose Your Voice When You Write?

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I am not suggesting that you suffer from a strange side effect of writer’s block.  I am referring to our tendency to lose our brand identity when we write books, speeches, promotional collateral, opt-in products, website copy, etc.  Have you ever read some of your own content months or years later and thought it does not even sound like you?  Have you watched one of your keynote presentations and wondered why it did not feel authentic? Have you reviewed your website copy lately and thought, “Is this really me?”

Just for fun, let’s call this phenomenon Writer’s Laryngitis (WL).  We will define it as a condition resulting from authors or speakers deviating from their brand, their rhythm, and their personality because they are trying too hard to accommodate their perceptions of their audience.

Are you addressing industry mavens and CEOs and instead of being your clever and engaging self, you end up delivering a stoic and lifeless presentation?  What if the demographics of your readers are predominantly male or female, do you get too in touch with your masculine or feminine side in an attempt to establish rapport when in fact your disingenuous tone turns people off?

These may seem like dramatic examples, but on a much smaller scale this happens more often than you realize.

Mild to Severe WL-like symptoms:

  • You find yourself stuck trying to write about content you coach everyday, or you try to mimic expressions and concepts that do not come easily to you.
  • You stumble for just the right words to explain your own services and products.
  • When you receive your own Opt-In product emails each day, are you unable to see your reflection in them?
  • Your personality resembles slacks and a nice sweater but your correspondence wears a three-piece suit
  • When listening to your own recorded tele-seminar script you sound more rehearsed than the conversational tone of your in-person consultations
  • A new client or colleague tells you that based on your previous correspondence and content, you “seem different” in person

In-Home Remedies:

  • The next time you talk with a potential new client on the phone, record yourself on a digital recorder.  Are you explaining your services the same way in print?  Chances are your audio explanation was more engaging and persuasive.
  • Put your promotional collateral and sales letters side-by-side with your web copy and see if they are consistent in tone and messaging
  • Read your manuscript chapters aloud to yourself. If the words do not flow easily for you, then simplify and replace it with your everyday diction

Professional Treatment:

You may have a more severe condition of WL (or lack the time to cure yourself) and I recommend you seek the advice of a second set of eyes.  Chances are you are too close to your own condition and self medicating may not be the answer.  Work with a collaborative writer or editor to help you with the consistency and tone of your messages.  After only a couple of consultations and reviewing your existing content, a writer specializing in voice duplication can create impressions of you on paper.

Here’s to getting better soon!