Let me start by saying I have missed sharing marketing tips, client success stories and all-things related to writing on my blog.
If you took a vacation this past summer and looked forward to it, prepared for it and begrudgingly went back to work after it, even though you love what you do – I am right there with you!
I took a late-season vacation and had family visiting this past week and I am looking forward to sharing lessons learned soon. Until then, keep writing and expanding your brand online. I will be sharing more next week.
Has it been a while? Are you plumb out of ideas? Can’t find the time? Don’t feel like making the time?
As I step into the confessional I bow my head and say, “Forgive me visitors, for I have sinned, it has been one month since my last blog post.” Now I could use the logical explanation (excuse) that as a collaborative writer I create dozens of blog posts for my clients every month and yet I can not keep up with my own. (i.e. The cobbler’s children have no shoes.) But when it really comes down to it, I struggle just like you do in thinking, What new content can I share? What questions can I answer? What can I teach? How can I best serve? Even with good ideas I still struggle sometimes in finding the time to create and publish the blog, and then drive traffic to it via social networking outlets.
So let’s look at ways to keep our mojo.
Need Topic Ideas?
- In the past week, what questions have you answered for your clients? Why not share your answers with the rest of the online world?
- Have you seen an article in a trade magazine or online that you think needs some clarification or you want to show your clients how they can adapt it for their business?
- If you were asked to write a How to… article as an expert for an industry publication, what would you write? Now think in terms of breaking up that content and perhaps elaborating on each subject for a blog series.
- Use your Facebook profile or Fan page to pose a question and ask for advice, comments or ideas. Write your next blog on their contribution and your observations.
- Think about the last speaker presentation you went to. Are there any thought-provoking gems you want to highlight and relate to your visitors. (Remember to always give credit where credit is due and link back for proper etiquette.)
- What interesting time saving or business-building concept did you just discover? By all means, share your excitement and your findings.
- What are people talking about on the social networking sites? How might that apply to your audience and your brand?
Need Time Blocking?
- Knowing that the high click through rates and prime retweeting times are Thursday and Friday afternoons (EST), you should plan to publish at least one post on Wednesday or Thursday morning and schedule your status updates and tweets accordingly to get the most impact.
- With this deadline, commit to writing a blog draft at least two times a week at the same time each week. Set that routine and block out that time. Schedule it like a meeting or conference call and stop making up excuses. (That last part was more of an internal dialogue!)
- When your creative juices are flowing, don’t step away from the keyboard until you have two blog drafts written. You know the way you feel when you have written great content? Keep that adrenaline going by pounding out another one. (The Real Housewives of Fakeville and their constant bickering will just have to wait!) Can you feel the sense of accomplishment already?
Need Motivation?
- Because we want to learn what comes so naturally to you.
- Give us even just a glimpse of your talent so that we too can grow our businesses, our lives and our loves.
- Share it all! Enough said.
If you still need a nudge, a push, a kick…..a collaborator, I would welcome the opportunity to help you grow your brand. Creating content and writing comes naturally to me and I want to share it all! For specifics about my programs, check out:
www.YourVoiceInc.com/BloggingYourBrand and
www.YourVoiceInc.com/StrategicBloggingPlan
