“I know I need to build a strong online presence to grow my business but it’s all so overwhelming.”
“I have a website but it no longer reflects where I want my business to go.”
Sound familiar?
You realize you need to update your brand in order to launch a new service, product, book or speaking career but the process is intimidating. You may feel like your head is spinning because you don’t know where to start.
My head is spinning also—with all of the exciting progress we’ll make together. There are so many ways to optimize your existing content as well as expand and update your brand identity—I can’t wait to get started!
Building Your Online Platform is a personalized collaboration with all of the content written in Your Voice. (You may need all or just some of these elements.)
Website Development/Redesign
- Create an engaging website with compelling content to promote products and personal appearances. (Provide web designer referrals and request quotes on your behalf)
- Develop new web content as necessary
- Brainstorm additional web pages for optimum visitor engagement
- Encourage visitors to share personal stories relevant to your book/speaking engagements or products
- Develop sales landing page for upcoming product/book launch
- Collaborate on bonus product give-aways for launch (e-books, podcasts, digital downloads, etc.)
- Develop email and social media campaigns for launch
- Develop opt-in subscriber give-away for email capture and database development
- Use relevant keywords to optimize Search Engine plug-in on website
- For more details about support for developing or finishing your book, click here.
Speaking Engagements and Interviews
- Create content for press kits and fulfill all press kit requests
- Develop interview talking points for media appearances
- Act as gatekeeper for all speaking requests made through website
- Perform background interview and create summary for each approved speaking or media appearance
- For more information about communicating your mission through speaking engagements, click here.
Blogs/Articles/Videos
- Collaborate on content for blogs or videos that can be repurposed from and to other formats
- Work with production to develop content and keyword optimize videos for YouTube channel and website. (Provide videographer referrals and request quotes on your behalf)
- Publish approved blogs on website
- Write and upload summary blogs for each video
- Embed videos to website once uploaded to YouTube by videographer
- Monitor and respond to comments written by visitors in response to blogs
- Create Twitter and Facebook posts to drive traffic to blogs
- For more details about the personalized Blogging Your Brand program, click here.
Social Networking
- Collaborate with social media consultant to create Facebook Fan Page and Twitter background for brand expansion
- Post daily updates on Twitter and Facebook to grow followers/fan base and engage community.
- Determine viability and appropriateness of establishing LinkedIn Groups to lead and follow
- Create monthly statistical report for social networking growth/activity and click through rates
Success Story
Walter Green never intended to write a book but when Hay House Publishing heard about his journey, they immediately offered him a contract to share his story. Walter went on a yearlong journey throughout the United States, Mexico and Africa to express profound gratitude to the 44 people who made a significant impact on his life. When the manuscript for This is the Moment! How One Man’s Yearlong Journey Captured the Power of Extraordinary Gratitude was completed and the publication date was set, Walter and Hay House knew it was never too early to build his online platform. That’s when I got the call and we began to develop all of the key elements to build his brand.
Website: www.ThisisTheMoment.com
Twitter: http://twitter.com/WalterAGreen
Facebook: https://www.facebook.com/WalterAGreen
Buy the book: This is the Moment!
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